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Deliverables
About
Since 1996, Lightsource Creative Communications has been a full-service agency that specializes in business-to-business marketing for high-tech companies. We create high-impact marketing communications strategies and deliverables that help businesses and organizations captivate their target audiences worldwide.
Throw us your most complex technology and messaging requirements. We get it. We’re experts in no-fluff business-to-business marketing—concise, compelling, and convincing.
Our core competencies—on-target messaging, creative design, and client understanding—set us apart from other agencies.
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Approach
Our clients have much in common: an audience to be reached, a
message to be delivered, a goal to be achieved.
They face many common challenges too, such as complex
organizations, budget constraints, nonnegotiable deadlines, internal
design standards, “noisy” marketplaces, and diverse stakeholders.
Our approach focuses on objective, audience, differentiation, and
message.
All effective marketing begins at the center, with a fundamental
understanding of what objective needs to be achieved, with which
particular audience, based on what key differentiations, and by
delivering what overall message.
Only after completely defining the objective and audience do we shift from
what needs to be communicated to how. We have a team of talented
graphic designers, skilled wordsmiths, and conceptual thinkers to find
the best way to get your message noticed and understood.
Achieving any worthwhile marketing goal requires executing on time
and within budget. For all these needs, Lightsource Project
Management is your go-to team for getting from start to finish, even
when the route needs to change on the fly because of unforeseen
circumstances.
Deliverables
More than email marketing, paid advertising, and social media, your most powerful business-generation tool is the in-person event. When your customers, prospects, or partners choose to attend, they enter your sales funnel—prescreened, and ready to hear your story.
If you seize this opportunity right, your attendees will hear a unified companywide message—from prepared and engaging speakers—backed by the best audiovisuals.
Lightsource can help you achieve these goals, whether your conference features dozens of speakers, or hundreds. Here’s how…
Our proven passprogram begins weeks before your event, when we provide speakers with messaging and style guidance. Draft presentations then enter an intuitive online portal where skilled copywriters and designers edit and enhance.
Improvements continue on-site, both before and during the event. There, speakers sit down one-on-one with the same professionals who’ve been enhancing their materials all along. The collaboration continues until the speaker feels fully equipped and confident. The right version of all files will arrive at the proper presentation location ahead of time, all thanks to our rigorous version-control and distribution system.
For over 27 years, we’ve helped Fortune 500 companies tell their stories with excellence. The passprogram provides presentation access, support, and services every step of the way.
Want to learn more? Here are the details:
Pre-event presentation services:
- Lightsource will review and perform quality control for all presentations that will be used for both the physical and virtual events to ensure they conform to the organization’s brand (colors, fonts, line spacing, bullet formats, etc.).
- Lightsource will create an event-specific PowerPoint template that includes an event/conference slide, an introductory/title slide, a thank-you slide, and a call-to-action and/or survey slide.
- Lightsource will ensure that the slides are legible and will provide editing as needed to improve format and appearance.
- Lightsource will manage presentation review on a CMS platform that can be accessed by all necessary parties.
- Lightsource will provide reporting of presentation development and progress to the content lead.
Pre-event speaker communications:
- Lightsource will create or review speaker communications, such as the FAQ, speaker guidelines, and essential information emails for both the virtual and physical events.
- Lightsource will consult on-site logistic partners to ensure optimal speaker lounge room layout, flow, and required equipment.
- Lightsource will edit all session and demo titles and descriptions as they appear in event promotions and on-site signage.
On-site services:
- Lightsource will be set up and ready to meet with speakers two days prior to the event starting date.
- The presentation review room will be resourced with 2 check-in operators, 4-8 graphic operators, and 2-3 distribution operators.
- To eliminate version-control problems, LCC will provide a single centralized master PowerPoint file repository on-site.
- When presenters come to meet with Lightsource, we will explain the role of the graphic operators and how we can support the presenter.
- Lightsource will track what speakers have visited the room and what actions were taken.
- Lightsource will ensure the following: presentation edits as necessary; compliance to the event template; ensure that embedded videos automatically start; and provide confirmation of approved final file.
- Lightsource will instruct speakers about what they can expect in the presentation rooms, such as audio, video, the PC configuration, how to find files, who to call if they experience trouble, etc.
Post-event services:
- Lightsource will provide all PPT and PDF files for all final presentations. For sessions with embedded videos, we will provide a version of the PPT and PDF without the video embedded in addition to the official version with the video embedded.
- Lightsource will continue to support on-going requests for file updates for 30 days following the event end.