You may have watched videos of virtual reality (VR) gear or seen headsets in stores, but have you ever thought about how you could use VR in marketing? Although we live during the dawn of VR, related technology and capabilities are evolving every day. Virtual reality is projected to be a multibillion-dollar industry, and it’s…
Top tips for creating marketing videos Action! We are sharing our best tips for making videos. Over the years, we have created many videos, and along the way, we have learned a few things. These tips will streamline your production, save you time, and help you deliver high-quality videos. Getting started Pick one main…
10 tips for working remotely Lightsource’s headquarters are in Old Town, Fort Collins. While most of our staff enjoys Colorado living, we have long supported working remotely. For over 10 years, full-time team members have worked in cities ranging from Boston to Rome, Seattle to Philadelphia, and lots of places in between. We are…
Part 2: How to create your own Quick Style in Microsoft Word This is Part 2 in our series on Quick Styles in Microsoft Word*. In Part 1, we covered what quick styles are, why you should use them, and how to apply them to your document. If you missed Part 1, you can…
Part 1: Why you need to use Quick Styles in Microsoft Word For those of us who work in Microsoft Word* on a regular basis, we know Calibri. Why? Because it is the font of the default style that every new document in Word opens to (unless you’ve set a new default). Wait—there’s a…
“Boo” in positive action First, let’s assume you don’t know about Boonsource or Booster. Boonsource is yet another way Lightsource embraces the opportunity to give back to the community. It is our marketing assistance program that helps non-profit organizations with specific marketing needs. To learn more, click here. Booster empowers anyone to raise awareness…
Building a Successful Event Experience: The corporate PowerPoint template Organizations use a common PowerPoint template to make sure all event presentations and speakers appear unified. But such templates can also stifle the creativity necessary to distinguish your event. Learn how you can strike the right balance between, on the one hand, the desirable alignment…
Building a Successful Event Experience: Event Theme An event theme, comprised of words and images, can generate excitement for your event and boost your registration numbers. Learn what you can do with the theme to make sure your event invitation rises above the noise of other events to proclaim, “This will be something special,…
Creating a successful Kickstarter campaign Kickstarter has successfully funded many projects. Over 5.7 million backers have pledged $1 billion to Kickstarter campaigns since it was launched in April 2009. Many successful projects even exceed the creator’s original goal for their project. So, what makes a Kickstarter campaign successful, and how do you convince the…
Web Design Wizardry: Graphic Design Trends Welcome to this installment of our Graphic Design Trends series. This time we are focusing on current trends in Web Design. According to the Pew Research Center, 91% of American adults have a cell phone, 55% of American adults have a smartphone, and 42% of American adults own…
Mixing music and design One of the best things you’ll find in a creative agency is the people. Many writers, artists, designers, and marketers choose to work in agencies because of the variety and freedom there can be with projects. We think this is very true for our own agency and enjoy how creativity…
