Your brand—so much more than your logo Many things comprise your brand, above all the associations people have with it: feelings, experiences, perspectives, and distinguishing characteristics. Let’s look at brand associations broadly. Recently, the State of Colorado was rebranded. As part of an extensive process, the brand COLORADO team spoke with residents statewide, exploring cities, industries and people,…
Effective Communication, Essential Collaboration: How Groupware Can Help Your Teams With ever-evolving projects and changing situations, your teams need to stay connected in ways that promote adaptation and flexibility. Communication is crucial to success, and while emails are useful, what if there were a better way to have quick conversations? What if your messages could…
Reaching Millions with the US Women’s National Team France hosted the 2019 FIFA Women’s World Cup, the international football (read: soccer) championship where 24 national teams battled for victory. In the final match, the defending champions, the United States Women’s National Team, defeated the Netherlands. For the fourth time, the Americans won the title to…
Meet the World Cup Partners that Make the Biggest Game in the World Possible If you’re like us, you were swept away by the excitement, competition, and team spirit of the FIFA World Cup. You made predictions and friendly wagers with your friends before each match and cheered for every amazing moment. As the largest…
Marketing Technologies There are many different technical resources at our fingertips. Whether you need to simply reach out to someone or sketch out a rough draft for a design, we know it can be overwhelming trying to find the best of the best. Here at Lightsource, we value the great resources and tools that let…
Social Media: A must-have for Modern Businesses Social media all started in 1997 with the launch of “Six Degrees,” a social network website based on the “six degrees of separation” concept, that allowed people to connect with one another online. Social media has been a growing part of our culture ever since. What many…
Is there a future in crowdsourcing? While the term crowdsourcing was coined by Jeff Howe and Mark Robinson of Wired Magazine in 2005, it is not a new idea. In 1714, the British government offered a prize to whoever came up with the best way to measure a ship’s longitudinal position. This successful program resulted…
You may have watched videos of virtual reality (VR) gear or seen headsets in stores, but have you ever thought about how you could use VR in marketing? Although we live during the dawn of VR, related technology and capabilities are evolving every day. Virtual reality is projected to be a multibillion-dollar industry, and it’s…
Top tips for creating marketing videos Action! We are sharing our best tips for making videos. Over the years, we have created many videos, and along the way, we have learned a few things. These tips will streamline your production, save you time, and help you deliver high-quality videos. Getting started Pick one main…
10 tips for working remotely Lightsource’s headquarters are in Old Town, Fort Collins. While most of our staff enjoys Colorado living, we have long supported working remotely. For over 10 years, full-time team members have worked in cities ranging from Boston to Rome, Seattle to Philadelphia, and lots of places in between. We are…
Part 2: How to create your own Quick Style in Microsoft Word This is Part 2 in our series on Quick Styles in Microsoft Word*. In Part 1, we covered what quick styles are, why you should use them, and how to apply them to your document. If you missed Part 1, you can…
Part 1: Why you need to use Quick Styles in Microsoft Word For those of us who work in Microsoft Word* on a regular basis, we know Calibri. Why? Because it is the font of the default style that every new document in Word opens to (unless you’ve set a new default). Wait—there’s a…
