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Your brand—so much more than your logo

Your brand—so much more than your logo Many things comprise your brand, above all the associations people have with it: feelings, experiences, perspectives, and distinguishing characteristics. Let’s look at brand associations broadly. Recently, the State of Colorado was rebranded. As part of an extensive process, the brand COLORADO team spoke with residents statewide, exploring cities, industries and people,…

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Reaching Millions with the US Women’s National Team

Reaching Millions with the US Women’s National Team France hosted the 2019 FIFA Women’s World Cup, the international football (read: soccer) championship where 24 national teams battled for victory. In the final match, the defending champions, the United States Women’s National Team, defeated the Netherlands. For the fourth time, the Americans won the title to…

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Marketing Technologies

Marketing Technologies There are many different technical resources at our fingertips. Whether you need to simply reach out to someone or sketch out a rough draft for a design, we know it can be overwhelming trying to find the best of the best. Here at Lightsource, we value the great resources and tools that let…

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Social Media: A must-have for Modern Businesses

Social Media: A must-have for Modern Businesses   Social media all started in 1997 with the launch of “Six Degrees,” a social network website based on the “six degrees of separation” concept, that allowed people to connect with one another online. Social media has been a growing part of our culture ever since. What many…

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Is there a future in crowdsourcing?

Is there a future in crowdsourcing? While the term crowdsourcing was coined by Jeff Howe and Mark Robinson of Wired Magazine in 2005, it is not a new idea. In 1714, the British government offered a prize to whoever came up with the best way to measure a ship’s longitudinal position. This successful program resulted…

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Facing the Future with Virtual Reality Marketing

You may have watched videos of virtual reality (VR) gear or seen headsets in stores, but have you ever thought about how you could use VR in marketing? Although we live during the dawn of VR, related technology and capabilities are evolving every day. Virtual reality is projected to be a multibillion-dollar industry, and it’s…

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Top tips for creating marketing videos

Top tips for creating marketing videos   Action! We are sharing our best tips for making videos. Over the years, we have created many videos, and along the way, we have learned a few things. These tips will streamline your production, save you time, and help you deliver high-quality videos. Getting started Pick one main…

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10 tips for working remotely

10 tips for working remotely   Lightsource’s headquarters are in Old Town, Fort Collins. While most of our staff enjoys Colorado living, we have long supported working remotely. For over 10 years, full-time team members have worked in cities ranging from Boston to Rome, Seattle to Philadelphia, and lots of places in between. We are…

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