Building a Successful Event Experience: The corporate PowerPoint template Organizations use a common PowerPoint template to make sure all event presentations and speakers appear unified. But such templates can also stifle the creativity necessary to distinguish your event. Learn how you can strike the right balance between, on the one hand, the desirable alignment…
Building a Successful Event Experience: Event Theme An event theme, comprised of words and images, can generate excitement for your event and boost your registration numbers. Learn what you can do with the theme to make sure your event invitation rises above the noise of other events to proclaim, “This will be something special,…
Creating a successful Kickstarter campaign Kickstarter has successfully funded many projects. Over 5.7 million backers have pledged $1 billion to Kickstarter campaigns since it was launched in April 2009. Many successful projects even exceed the creator’s original goal for their project. So, what makes a Kickstarter campaign successful, and how do you convince the…
Web Design Wizardry: Graphic Design Trends Welcome to this installment of our Graphic Design Trends series. This time we are focusing on current trends in Web Design. According to the Pew Research Center, 91% of American adults have a cell phone, 55% of American adults have a smartphone, and 42% of American adults own…
What a quality whitepaper can mean for your business You care about your customer, right? You care not only about getting their business, but about getting their continued business. You are invested in a growing relationship with them. (The key word there is growing.) Your customers should be able to rely on and trust…
Ringing in 2014: B2B Marketing Resolutions When we sat down to write our New Year’s Resolutions as a company, too many ideas came up for one list. So we decided to split it in two, focusing on our own company resolutions in part 1. In this latest edition, we provide tips for you in 2014…
Ringing in 2014: An Agency’s New Year’s Resolutions 2013 was a great year for us; we (finally) finished our new website, launched our blog, switched our video conferencing system, pinned our first pin on Pinterest, launched our LCC Behind the Scenes campaign on Facebook, and all while working on some truly great projects with you!…
Trendy Typography: Graphic Design Trends The second topic in our Design Trends series is Typography. Typography is the art of designing and arranging type. Although it has been around since the invention of the printing press in the 15th century, these days most of us immediately think of it in terms of fonts or typefaces. There are literally millions of fonts…
Is your message getting the wrong kind of attention? Today, everyone is running, trying to cross things off an ever-growing list. Trust us, we know. In these fast-paced times, how do you get your message the right kind of attention? Sometimes the answer is simply to slow down. We have a few favorite tips that…
Product review: Studio App, the next design and ideation platform? The new Studio Design App has the potential to enhance social media marketing for professional marketers. This social design app enables marketers, bloggers, social media specialists, and professionals of any field and business to use photos from their phone and create custom graphic designs—simply and…
Illuminating Illustration: Graphic Design Trends Welcome to the inaugural issue of our new blog series, Design Trends. For our first issue, we have decided to focus on something near and dear to our design hearts—illustration. Illustration has been around since cavemen first drew on walls, but it really became popular in the early 20th century…
How to “green” your next print project “Going green” is more than just a buzz phrase these days. Today corporations are incorporating green practices into their policies, procedures, and even company cultures. The printing industry is a large part of marketing, but with the growing digital age, printing has received some scrutiny for not being…
