Illuminating Illustration: Graphic Design Trends
Illustration has been around since cavemen first drew on walls, but it really became popular in the early 20th century as a medium for advertisements.
The invention of digital graphics programs, such as Adobe Photoshop and Illustrator, have made using illustrations in projects even more time and cost effective. This brings us to our first trend—vector graphics.
1. Vector Graphics
Vector graphics do not pixelate like raster or bitmap graphics (jpg, gif, etc.), and they can be resized without losing image quality. They tend to have a clean, sharp-edged look to them. Vectors are ideal for logos and other graphics that need to be resized often, but they can be used for any design. We used vector graphics to create the infographic on our About page.
2. Geometric Shapes
This trend goes hand-in-hand with vector graphics. Illustrators are using geometric shapes to make simplified depictions of ideas, people, buildings, and more. This movement has also seen the reemergence of nature drawings by modernist artist Charley Harper.
3. Simple is Better
4. Printing-inspired Graphics
Many illustrators are emulating the look of the offset or letterpress printing process. They are attempting to recreate the look of the posters from the 50s and 60s by using halftone screens and simulating transparent ink color mixing. They may even use a grunge filter and brushes to add texture and imperfections in order to make the design look aged.
5. Organic Textures
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Simple is Better