Ringing in 2014: B2B Marketing Resolutions

When we sat down to write our New Year’s Resolutions as a company, too many ideas came up for one list. So we decided to split it in two, focusing on our own company resolutions in part 1. In this latest edition, we provide tips for you in 2014 and how we can help.

Remember less is often more.

In 2014, we want to remember that when it comes to marketing, less is often more. This applies to pretty much anything any of us do. It’s easy to get caught up in focusing on speed and timeliness in our instant gratification culture. But focusing on clarity will get us all farther in the end. We resolve to focus on quality above quantity.

Have a content plan.

Some of the best ideas can come to you at the last minute, but in 2014 we recommend planning ahead as much as possible and letting those last minute ideas enhance instead of drive your actions. Watch this blog for a guide on setting up a content planning calendar for any campaign.

Keep up-to-date with the latest in web design.

A lot has changed in the past few years when it comes to website design. In 2013, we talked about responsive design and building your site on a CMS. In 2014, our team is focusing on improving user interfaces, especially when it comes to mobile. We will talk about optimizing your homepage design for speed and ease of use by removing carousels using gridded layouts.

Try something new.

Why not try a new marketing channel or tool in 2014? Think about using SlideRocket or Prezi instead of PowerPoint, or try adding a video to your next email campaign. In turn, don’t think that using a cool format is all you need to do. The most important thing always is the message. We’ll be sharing some new tools we love soon.

When in doubt, test.

In 2014, we recommend testing ideas, both with internal stakeholders and your target audience. Before you develop an entire campaign to completion, take a couple deliverables out for a dry run. Then, you can improve these pieces and move forward with the rest of the campaign on the right track, saving yourself time and money in the long run.

Monitor your results.

In 2013, we touched briefly on monitoring your social media. In 2014, we will expand on this, covering topics like Google Analytics, Hootsuite, and Facebook and LinkedIn Insights. We want to talk about how to take these results and use them to improve your marketing.

What would you add to the list? We look forward to a year filled with great ideas and even better execution!