Ringing in 2014: B2B Marketing Resolutions

Ringing in 2014: B2B Marketing Resolutions

When we sat down to write our New Year’s Resolutions as a company, too many ideas came up for one list. So we decided to split it in two, focusing on our own company resolutions in part 1. In this latest edition, we provide tips for you in 2014 and how we can help.

Remember less is often more.

In 2014, we want to remember that when it comes to marketing, less is often more. This applies to pretty much anything any of us do. It’s easy to get caught up in focusing on speed and timeliness in our instant gratification culture. But focusing on clarity will get us all farther in the end. We resolve to focus on quality above quantity.

Have a content plan.

Some of the best ideas can come to you at the last minute, but in 2014 we recommend planning ahead as much as possible and letting those last minute ideas enhance instead of drive your actions. Watch this blog for a guide on setting up a content planning calendar for any campaign.

Keep up-to-date with the latest in web design.

A lot has changed in the past few years when it comes to website design. In 2013, we talked about responsive design and building your site on a CMS. In 2014, our team is focusing on improving user interfaces, especially when it comes to mobile. We will talk about optimizing your homepage design for speed and ease of use by removing carousels using gridded layouts.

Try something new.

Prezi imageWhy not try a new marketing channel or tool in 2014? Think about using SlideRocket or Prezi instead of PowerPoint, or try adding a video to your next email campaign. In turn, don’t think that using a cool format is all you need to do. The most important thing always is the message. We’ll be sharing some new tools we love soon.

When in doubt, test.

In 2014, we recommend testing ideas, both with internal stakeholders and your target audience. Before you develop an entire campaign to completion, take a couple deliverables out for a dry run. Then, you can improve these pieces and move forward with the rest of the campaign on the right track, saving yourself time and money in the long run.

HootSuite Screen ShotMonitor your results.

In 2013, we touched briefly on monitoring your social media. In 2014, we will expand on this, covering topics like Google Analytics, Hootsuite, and Facebook and LinkedIn Insights. We want to talk about how to take these results and use them to improve your marketing.

What would you add to the list? We look forward to a year filled with great ideas and even better execution!

Share this post

Facebook
Twitter

More from the category

hello sticker name tag stating lightsource creative communications
Your brand—so much more than your logo
slack logo purple background
Effective communication, essential collaboration: How groupware can help your teams
women's soccer team
Reaching Millions with the US Women’s National Team
Soccer Ball
Meet the World Cup Partners that Make the Biggest Game in the World Possible
bull horn against pc screen logo and other logos against light blue background
Marketing Technologies
social media icons such as facebook and twitter
Social Media: A must-have for Modern Businesses
light bulb logo against blue-green background crowdsourcing
Is there a future in crowdsourcing?
Woman in occulus VR gear
Facing the Future with Virtual Reality Marketing
film strip with play sign
Top tips for creating marketing videos
10 tips logo house and grid icon against blue-green background
10 tips for working remotely
quickstyles logo
Part 2: How to create your own Quick Style in Microsoft Word
formatting with quick styles part 1
Part 1: Why you need to use Quick Styles in Microsoft Word
event template against pink background
Building a Successful Event Experience: The corporate PowerPoint template
event theme cursive logo against green background
Building a Successful Event Experience: Event Theme
kickstarter logo against hot pink background
Creating a successful Kickstarter campaign
computer in purple/pink flashy setting
Web Design Wizardry: Graphic Design Trends
whitepaper against orange background
What a quality whitepaper can mean for your business
2014 ring soundwave logo
Ringing in 2014: An Agency’s New Year’s Resolutions
typography logo with many terms
Trendy Typography: Graphic Design Trends
staff please use caution when burning customers using hallway note against red-orange background
Is your message getting the wrong kind of attention?
lightsource foosball magazine against blue-green background
Product review: Studio App, the next design and ideation platform?
ugly smiley face with pencil versus a perfect smiley face with cursor pointer
Illuminating Illustration: Graphic Design Trends
Green Printing with a leaf against purple background
How to “green” your next print project
colored rectangles shaped like computer screens
Is your website responsive?
many hands using office tools
Are you monitoring your social media?
Website management: Benefiting from a CMS