Is there a future in crowdsourcing? While the term crowdsourcing was coined by Jeff Howe and Mark Robinson of Wired Magazine in 2005, it is not a new idea. In 1714, the British government offered a prize to whoever came up with the best way to measure a ship’s longitudinal position. This successful program resulted…

You may have watched videos of virtual reality (VR) gear or seen headsets in stores, but have you ever thought about how you could use VR in marketing? Although we live during the dawn of VR, related technology and capabilities are evolving every day. Virtual reality is projected to be a multibillion-dollar industry, and it’s…

Top tips for creating marketing videos   Action! We are sharing our best tips for making videos. Over the years, we have created many videos, and along the way, we have learned a few things. These tips will streamline your production, save you time, and help you deliver high-quality videos. Getting started Pick one main…

10 tips for working remotely   Lightsource’s headquarters are in Old Town, Fort Collins. While most of our staff enjoys Colorado living, we have long supported working remotely. For over 10 years, full-time team members have worked in cities ranging from Boston to Rome, Seattle to Philadelphia, and lots of places in between. We are…

Part 2: How to create your own Quick Style in Microsoft Word   This is Part 2 in our series on Quick Styles in Microsoft Word*. In Part 1, we covered what quick styles are, why you should use them, and how to apply them to your document. If you missed Part 1, you can…

Part 1: Why you need to use Quick Styles in Microsoft Word   For those of us who work in Microsoft Word* on a regular basis, we know Calibri. Why? Because it is the font of the default style that every new document in Word opens to (unless you’ve set a new default). Wait—there’s a…