Part 1: Why you need to use Quick Styles in Microsoft Word   For those of us who work in Microsoft Word* on a regular basis, we know Calibri. Why? Because it is the font of the default style that every new document in Word opens to (unless you’ve set a new default). Wait—there’s a…

Building a Successful Event Experience: The corporate PowerPoint template   Organizations use a common PowerPoint template to make sure all event presentations and speakers appear unified. But such templates can also stifle the creativity necessary to distinguish your event. Learn how you can strike the right balance between, on the one hand, the desirable alignment…

Building a Successful Event Experience: Event Theme   An event theme, comprised of words and images, can generate excitement for your event and boost your registration numbers. Learn what you can do with the theme to make sure your event invitation rises above the noise of other events to proclaim, “This will be something special,…

Creating a successful Kickstarter campaign   Kickstarter has successfully funded many projects. Over 5.7 million backers have pledged $1 billion to Kickstarter campaigns since it was launched in April 2009. Many successful projects even exceed the creator’s original goal for their project. So, what makes a Kickstarter campaign successful, and how do you convince the…

Web Design Wizardry: Graphic Design Trends   Welcome to this installment of our Graphic Design Trends series. This time we are focusing on current trends in Web Design. According to the Pew Research Center, 91% of American adults have a cell phone, 55% of American adults have a smartphone, and 42% of American adults own…